SwarmJam.com website facelift

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Project Type

5 uncoded web pages

Project Name

About Us

SwarmJam is a project of CityXpress Ltd, an internet software development firm. SwarmJam connects advertisers with consumers to offer daily deals – popular products at significant discounts. SwarmJam is live in Vancouver, Canada.

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Industries

Marketing, Website, Daily Deal, Internet, Web 2.0, Web, Discount

Contest summary

Our websites new skin will need a maximum of 10 pages designed. When you view our site you will notice that approximately 5 of these are simple text pages. Once

Target Audience

SwarmJam is targeted at online consumers in selected Canadian Cities.

Designer guidelines

Our websites new skin will need a maximum of 10 pages designed. When you view our site you will notice that approximately 5 of these are simple text pages. Once we have chosen a winner they must have all their designs with multiple edits submitted and completed within a week. We are on a sharp deadline to have this website completed and will work with the wining designer to make the project wrap up quick.

The intention of this tourney is to produce a new skin for the existing SwarmJam website at http://www.swarmjam.com/waf.srv/sj/sj/cn/?_SWCATID=10149607 (http://www.swarmjam.com/waf.srv/sj/sj/cn/?_SWCATID=10149607). Specifically, the design required is for the home page of a particular city (Vancouver). Existing elements should remain in roughly the same position on the page (though new ideas are welcome) but the colour scheme, fonts, and other design elements should be re-designed based on the following information:

**Concept**
SwarmJam is a new concept in group purchasing utilizing social networking. Tying “Swarm” and “Jam” together creates an image of a large dynamic group.
**The Mascot (Bee)**
• The mascot is a happy, eager and excited bee.
• His hand is raised in attention, ready to spread the word and share great deals and promotions with his hive.
• His tail is buzzing with movement and action.
• The brand is energetic, playful and urgent.

**Tagline**
Get in on the local buzz...
This tagline talks to two important concepts:
• local – deals are local. Customers see great offerings in their own area. “Local deals” are crucial to the effectiveness and success of the program.
• buzz – it’s all about spreading the word and group numbers. The more that get in on it, the better for everyone (customers and merchants).

**Theme**
The overall theme drives from the bee – working in numbers, buzzing with relentless energy and producing!
Themes are driven from bee language:
• “Swarm” – the act of getting together as a group.
• “Join the Swarm” – a call to join the group and get the best pricing.
• “Creating a buzz for your business” – articulates the benefit a merchant receives.

**Art Direction**
• The main brand colours are driven from bee iconography: yellow, black and white. Bold and attention grabbing, fun!
• Dotted lines are graphical tools – they tie into the flight paths of bees buzzing around
In other words, we’re looking for a redesign that incorporates the above ideas, in a somewhat yellow-ish colour scheme, with a modern web 2.0 look. The pages we want designed are the Vancouver home page, showing the daily deal and related information and user account pages. We’ll apply the design to other pages within the site (since it’s a dynamic application, rather than a static website). Ultimately, we’ll want HTML and CSS from a designer.
Other sites to look at (competitors) are:
http://www.groupon.com (http://www.groupon.com)
http://www.wagjag.com (http://www.wagjag.com)

Images attached to this tourney include
• The bee
• An example newspaper print ad showing a yellow colour scheme