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MensHealth: Know your Family History

Enter today to access the $400 early bird prize
Download
Download Period
Videographers download the director's package.
Upload & Scoring Period
Upload & Scoring Periodd
Videographers upload their videos and tracking begins.
Additional Scoring
Additional Scoring
Contest is closed for new entries and data is collected for running videos.
Prize Distribution
Prize Distribution Period
Campaign is finished and prizes are distributed to the winners.
Jan 25 Feb 1 May 2 May 16
The creation of a series of health promotion videos – this being the first – to help change young men’s behavior and attitude about managing their own health. Using humor to deliver key messages (this one being “know your family history: know what you are made of; what killed your dad or grand dad could kill you), we hope to create a clever, engaging and relevant video that is entertaining (and hopefully viral) while delivering an important message.

Contest Details

Read Prize Distribution
Subject
Subject of video campaign
Public cause or issue
Primary message of campaign
Find out your family medical history.
Secondary message of campaign
Know what kind of man you are made of.
Video Details
Type of video
No Preference
Desired length of video
0 minutes and 30 seconds in length, not including the time of the closing HiretheWorld graphics.
Video theme
Open to suggestions. It could be an iconic retro 1950s B/W educational video with humorous voice over; animation; “how to” video
File formats
Resolution quality standard
Minimum 360p for YouTube viewing. HD is preferred.
Note: High quality videos have the potential of being broadcast on television.
Video must haves
Director's Package will include
About the Brand
Brand information
The Men’s Health Initiative of BC (MHIBC) is a large-scale initiative aimed at improving men’s health and quality of life through leadership, awareness and education campaigns, research, and disseminating best practices in clinical care. 
Desired Message
Target market
Primarily BC/Canada. But the message and medium (.ca and .com) are global. So it doesn’t have to be exclusively BC/provincial. Though the languaging and venacular should be North American.
Desired actions
Pause and think about their own health situation. Ideally take positive action. Go and talk to their father about their family history. Hopefully, if there is cause, will go to their doctor.
Desired reactions
“Wow, this is cool and/or funny. I didn’t know this but I am going to go talk to my father about his health. I am also going to share this with my friends.”
Sexual content
Edgy, but not R-rated
Nudity is not allowed in any Hiretheworld viral contest.
Language
Edgy, but not R-rated
Tone and manner
  • Funny
  • Informative
HiretheWorld Closing Image
Since you're such creative people, we want to give you as much freedom as possible to do your thing. At the end of your video, we need you to place the HiretheWorld closing graphic (included in the Director's Package) for 5 seconds but you can edit around the HiretheWorld logo, promoting your video however you would like but you must not move, resize, edit or distort the HiretheWorld logo in any way. Feel free to play around with the image we provided to encourage:
  • Views and votes on HiretheWorld.com
  • Facebook shares, likes and views
  • Youtube Views and share
  • Twitter shares and retweets
  • Shares on other networking sites
  • Email sharing
  • Feedback on Stumbleupon, Reddit, Digg
Contest Timeline
DateEvent
January 25, 2012Download Period
February 1, 2012Upload & Scoring Period
April 30, 2012Final day of submissions
May 1, 2012Additional Scoring Period
May 15, 2012Prize Period

Prize Distribution

The prizes for this contest will be awarded in three ways:
 
Client's Choice
$4,000
 
Virality Ranking
$500
Sharing
$100
 
Early Entry
$400
 
Total
$5,000
Client's Choice
The Client's Choice prizes are broken down as the following:
 
Achievement
Prize
 
1st Place
$2,500
 
2nd Place
$1,000
 
3rd Place
$500
 
Early Bird
$400
 
How Client's Choice Works
The Client's Choice Prizes will be chosen based on how the video meets these criterias:
 
Criteria
Importance
 
Delivers key messages
25%
 
Targets right audience
25%
 
Popularity / Virality
25%
 
Likelihood to motivate People to take a desired action
25%
Virality Ranking
The Virality Ranking prizes are broken down as the following:
 
Achievement
Prize
 
1st Place
$200
 
2nd Place
$100
 
3rd Place
$100
 
4th Place
$100
 
How Virality Ranking Works
The Virality Ranking system is designed to reward you for designing a video that goes viral and for the effort you put in to sharing your video as much as possible. There are 3 major scoring categories involved in calculating your virality score, with additional bonuses available:
Social Points Click for more details
Feedback Points Click for more details
Bonus Points Click for more details
Sharing Ranking
The Sharing Ranking prizes are broken down as the following:
Achievement
Prize
 
1st Place
$100
How Sharing Ranking Works
The sharing prizes are not just for contestants, they are for any individual who wants to get involved. The prizes for sharing are based on how many click-throughs are generated for the contest. These prizes are not video specific. A click-through occurs every time an individual clicks on your link to visit the contest page.
Sharing Points