I am passionate about creating compelling user experiences through friendly interfaces that bridge the gap between the needs of the user and the objectives of the business. I attempt to humanize technology and to create successful experiences that generate maximum user satisfaction. For each and every client, I am able to utilize the experience and knowledge I have gained over the last 10 years working on interactive projects with multidisciplinary teams within many different sectors including telecommunications, government, banking and insurance, travel, B2B, B2C and many other areas.
My vision, grounded on my knowledge in design, marketing, usability and information architecture, is to create solutions focused on realistic projects and to generate a return of investment for the client. I have the ability to manage projects and teams proactively, ensuring set objectives and quality expectations are met.
While I obsess over technology, the challenge I enjoy most is to approach the technology from the user's perspective. Empathy, analysis and constant investigation are some of the tools I use to understand the user and to deliver projects to the highest possible user satisfaction.