Using a serif font to suggest a sense of establishment. Bolding the Forty in order to highlight and contrast the word mark. In will bring attention to your brand and become more memorable in the eyes of your clients. Using a deep red, gold and grey to weight with grounding colours of confidence and endurance.
The FortyWest brand mark type designed here uses the FW on top to highlight the key words in the brand mark. A sans-serif was used to offer a timeless and modern aesthetic. The deep brown/red in reverse is to give the distinct characteristic of stability, depth and grounding.