Retail, Food, Import and Export, Wholesale, Frozen Food
A label design template for a line of Canadian-produced bagged frozen seafood products sold in retail grocery stores.
Canadian/US retail grocery consumers
What our design should communicate
A high-quality, safe, Canadian product with great taste. The product comes from clean, clear waters. Reliable freshness and food safety.
Specializing in Worldwide Importing and Exporting for the Food Service Industry
First impressions on our design should be
“Makes me want to eat it!”
We want this in our design
The label measures 5”w x 5.6875”h and will be printed in CMYK process color. The attached logo artwork should be a central part of the design.
The brand name “Cypress Bay” should also be prominent in the design. A Canadian Flag or Maple leaf to reinforce the Canadian aspect of the products is important.
Additional comments for the designers
Since this is a label template, the central area of the label will contain the product variety (e.g. “Spring Salmon Fillets; Whole Cooked Crab; Mussels”), net weight (e.g. 8oz / 225g; 12oz / 340g) and will be printed separately over the pre-printed main label artwork. Include a product variety as a placeholder.
What values should our packaging communicate
Packaging design created by professional graphic designer Brian Moelker