Warm, Fun & Friendly Logo Design for BIG UK

Held by: Jeremy Hoke (jeremy.hoke)

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Project Type

Unique logo design

Project Name

BIG UK

About Us

BIG UK is a grassroots social movement promoting the Basic Income Guarantee (BIG) in the United Kingdom (UK). Please visit the following links for more information on BIG: http://www.usbig.net/whatisbig.php http://www.citizensincome.org/FAQs.htm

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Industries

Non-profit, Social Work, Employment, Community Service

Contest summary

Target Audience

The brand should appeal to people of all ages, with a special appeal to younger people.

First impressions on our logo should be

When someone looks at our logo, they should feel inclined to smile. The logo should conjure a sense of fun, but not immaturity. The logo should also inspire a sense of family/community/humanity/love.

We want this in our logo

1) The position and relative font sizes of "The BIG" should remain as per the example images, with "The" (smaller font) being located above "BIG" (larger font).

(see 'Additional Comments' section)

Additional comments for the designers

2) The "I" in "BIG" should be a friendly character (neither male nor female) with a big smile on its face (mouth closed), and its eyes should be squinting with joy as it hugs the "B" and the "G", pulling them slightly closer to it. (I've tried to hint at the hugging concept in the example images.)

3) The 3rd word in the logo can be any of the words from the example images and must be in a different font than the ones used for "The BIG".

Styles we are interested in:

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo