Online to offline social network connecting people around shared interests
18-30 years old, active, sociable, manly students. Interested in doing something for themselves and society at large. People interested in finding likeminded individuals, with global outlook, openminded, fun and positive. Interested in participating in mindful activities and share them with others.
First impressions on our logo should be
Community, global connection, positivity, mindfulness. Memorable and unique. The logo should also work alone as an icon/button for iPads, iPhones.
We want this in our logo
Orange colour #ea6432. Font: Montserrat. Letters Y and I(current logo). Arrow and a shell (Camino de Santiago symbols).OM sign.The last 3 elements can be combined or integrated individually.
Additional comments for the designers
We have existing logo, but it does not fully represent what we stand for. The arrow, shell and om sign should be integrated into the logo. Either it should be one of the elements or combination of them. Depending what would look the best. It is a fully creative exercise- to see how can we bring different elements together and make them work harmoniously creating a distinctive and yet simple logo.