Unique Logo Design Wanted for Old Soul

Held by: Lincoln Schofield (lschofield)

Last rated:

HEALTHY

Contest Statistics

Scores (102 total)

Comments

This Project 7

Average 1

Entries

This Project 109

Average 109

Read Design Brief

All Entries

Project Type

Unique logo design

Project Name

Old Soul

About Us

Old Soul is a rock 'n roll band based out of New York City. We are a six piece, 4 year old band that plays blues based rock 'n roll, with roots/country sensibilities and an island blend. The band members are old friends that have travelled a great distance together and overcome great adversity.

Files

photo-1.JPG

Industries

Media, Music, Fashion, Entertainment, Band, Digital Media, Apparel

Contest summary

Target Audience

Our audience is a mix of young and old. The brand is all about bridging the generation gap between the counterculture 1960's American social movement and reinventing it for what is relevant today. Our audience is college kids, bikers, hippies, boaters and nautical culture, hard rockers, bartenders, farmers, blue collar workers, soldiers and surfers.

Our Tagline

Rock 'n Roll **doesn't necessarily need to be a part of the logo but can be**

First impressions on our logo should be

Both men and women from our target audience should want to wear a shirt with this logo, without knowing that it is even a band, just because the logo represents who they are as well - an 'Old Soul'.

We want this in our logo

A road. We've uploaded a rough drawing of how the 'S' in Soul turns into a road disappearing into the distance but use your creativity. FIRST PLEASE FOCUS ON THE FONT OF "Old Soul"

Additional comments for the designers

The font is really important. It can be hand done or computer generated, but it has to be unique, classic and iconic. It should be a proper representation of the spirit of the music and the style of the band. We have chosen a road as an image for our band and brand because it is a classic American image, representing the connection between two places and symbolizing a journey. Feel free to embellish on the image, distress, etc. whatever you think may capture it best. As Jackson from our band says, the logo should be simple enough a teenager could carve it into a desk.

Examples we like

http://tdgarden.com/calendar/566.html

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem