Unique Logo Design Wanted for NanoCraft Brewing Company

Held by: Ryan Anderson (NanoCraftBeer)

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Project Type

Unique logo design

Project Name

NanoCraft Brewing Company

About Us

We brew small batches of premium beer in Vancouver, BC. By focusing on small size, we keep flexibilty in new flavors and a focus on high quality.

We are unique

We brew small, high quality batches of beer. Our brewmaster has the flexibility to invent and push the limits of beer styles. We sell to restaurants, so the focus is on beer full of flavor to go with a meal full of flavor.

Industries

Retail, Beer, Small Business, Beverage, Brewery

Contest summary

We brew small batches of premium beer in Vancouver, BC. By focusing on small size, we keep flexibilty in new flavors and a focus on high quality.

Target Audience

This customer is a young professional male that lives in the city. He is well educated and works hard. He is content to spend his money on the finer things in life. This individual is social and enjoys consuming trendy food and beverages at local establishments with colleagues or friends on a regular basis. Dinner parties and get-togethers at home are also a regular function for this customer.

What our logo should communicate

"This brewery is dedicated to precision and detail in everything they do." Beer making has been around for a very, very long time and the process is simple. That being said, the devil is in the details. And we focus on those details to ensure we make the best beer possible. Our logo should reflect our high attention to detail and perfectionism over an inherently simple process.

Our Tagline

It's not the size of the brewery, it's what you do with it.

First impressions on our logo should be

"Beer"
"Nice/cool logo."
"Interesting."
"Delicious!"
"Unique, bold"
"Passionate and energetic"
-Feeling of status (i.e., i know my craft beer that is why i picked it
over other brands)
"I want that beer"
"Awesome beer"

Additional comments for the designers

We're aiming to be a premium and classy company, but deep down the group has a pretty perverse sense of humor. The listed values reflect us to some extent but that focus is more on the customer directly. Our values are those but more playful. Yes, we're selling a luxury product. But at the heart of it we're a bunch of guys who like to sit around & watch sports, ski, get outside, crack offside jokes, and drink a lot of beer. We want that 30-something who can relate. We're 'refined' but we aren't stuffy yet...and we hope we never will be. Somewhere in the brand's subconscious, we're "Funny, kind assholes that make fucking good beer."

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem