Software development for many medium sized companies (under 200 employees). Have created websites, but mainly windows smart client applications, meaning I host the data and the client is installed on their computer.
Industries
Health, Food, Software, Oil and Gas, Dental, Home Care, Software Development
Contest summary
Software development for many medium sized companies (under 200 employees). Have created websites, but mainly windows smart client applications, meaning I host the data and the client is installed on their computer.
Target Audience
Small to Medium businesses in Alberta, currently heavy on oil and gas but not limited to it. In five to ten years I hope to expand to large organizations or build up with one of my medium clients to that point.
Our Tagline
Not concrete, but first thoughts "D is for Developer/development" or "Kraft D brings/give/provides kreative solutions" Focus on the letter D or the play on being "krafty"
First impressions on our logo should be
I want simple, something that can translate to a software Icon easy enough (square). I don't want flashy,shiny and complexity, because I am all for straight forward solutions and clear intentions.
We want this in our logo
I want the Letter K or D, not sure which would be better. Combining the 2 would be interesting, more emphasis on the D. I would like to keep to 3 colors max and limit gradients... I think. LOL
Additional comments for the designers
I am in software development and design so some digitizing i think would help capture that in a good way to show the customer I am dealing with computers, software... I dont want the matrix 1's and 0's that is over played i think.
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer haidu