Provides financial planning services to privately owned, family-owned, small to mid-sized, local businesses. Products provided are insurance, investments and employee benefits programs.
Provides financial planning services to privately owned, family-owned, small to mid-sized, local businesses. Products provided are insurance, investments and employee benefits programs.
Target Audience
Small to mid-sized business owners; family businesses; have families; ages 30 - 45; primarily male; active lifestyles; outgoing; aggressive; fast paced; mixture of blue collar & white collar occupations; next generation of business owners - taking over from mom & pop
First impressions on our logo should be
Professional, welcoming and approachable. Not too stern or serious. But still professional.
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer kowreck