Business, Management, Human Resources, executive search, consumer products
Forty West specializes in finding and attracting outstanding senior executives and middle management professionals for the consumer products industry.
The target audience for our logo and senior executives at highly branded companies within the Consumer Products industry.
Additional comments for the designers
Looking for design concepts that are:
- text-based (see attached examples for reference)
- a variety of styles so I can choose which one gives off the look and feel I am looking for (try many different styles of fonts)
- earthy colours (eg. dark reds, browns, stone, gold, copper, dark green, etc.
- elegant and professional
- NOT focused on an emblem
See the examples attached or google search the company names to see their logos. "Signorello estates", "Barkan wines," "zorzal wines". I believe these wine companies have excellent typography. Google those terms and it will give you a good idea of what I'm looking for. The zorzal wines is interesting how they also have the graphic Z above the name. That could be very beautiful too.
Specifically looking for nice clean type, with some kind of unique flair or character to make it stand out from the norm.
Styles we are interested in:
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Barry Hodkinson