We are a premium and promotion company that sells logoed products to clients. Our clients are Fortune 500 companies and we want to redesign our logo to be cool and fresh looking. Check us out at www.boomerangmarketing.ca
We are unique
We are young and dynamic and think outside the box.
www.boomerangmaketing.ca
Marketing, Corporate, Promotion, Branded Products, Business To Business
Contest summary
We are a premium and promotion company that sells logoed products to clients. Our clients are Fortune 500 companies and we want to redesign our logo to be cool and fresh looking. Check us out at www.boomerangmarketing.ca
Target Audience
Our target audience is our clients and perspective clients who we want to say that we are cutting edge and our logo just jumps out at them.
What our logo should communicate
That we are a young and dynamic company and forward thinking. We don't want anything that is boring. We want a logo that we can put on business cards, letterhead, a website and our own promotional products that people would like to have and use, Please do not submit 4 colour process logos
Our Tagline
No tagline at this point
First impressions on our logo should be
I would like people to say wow that's a cool logo and it's fresh
We want this in our logo
The name of the company is Boomerang Marketing so we like the idea of using a boomerang as part of the logo.
Additional comments for the designers
We would like the logo to be 2-3 colours and also be able to make it into a 1 colour version when needed. I do not want a 4 colour process logo. We want the logo to be able to be printed on small items like a pen in 1 colour or embroidered on hats and shirts in multiple colours. We need a logo that is unique. With our current logo I have at times removed the "Boomerang icon" and used that byitself on items where it almost looks like the Nike logo. For example, on the front of a baseball hat we will have the full Boomerang Marketing logo embroidered and then on the back of the hat we will embroider just the boomerang icon. By doing this is almost looks like our logo has a retail feel. Please go to http://www.boomerangmarketing.ca to see our current logo.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Private User