Tomorrows Workplace is a project sponsored by a Board of Trade in British Columbia. The project is to support small and medium sized businesses to be more sustainable for the future, around three streams: business practices, human resources practices, and building a diverse workforce.
We are unique
Yes, this is an innovative project, the first of its kind in Canada. A board of trade is looking to support the future success of its members, and all businesses in its community, understanding that in order to achieve continued success, solid business and people practices, and building partnerships within the community are essential. The unique piece is simply that, building community relationships where all stakeholders benefit; specifically all job-ready individuals in the community. The workplace of tomorrow will have a very diverse workforce and organizations that understand and prepare for that reality will be rewarded on many levels.
Education, Small Business, Human Resources, Sustainable, Conference
The workplace of tomorrow must have 1) solid business practices; 2) people practices to attract, develop, and retain skilled employees; 3) partnerships within t
Our audience will include: business owners, board of trade members, chambers of commerce, human resources professionals, community organizations, employment service providers. The project will be replicable for other groups to utilize our methods, processes and deliverables.
What our logo should communicate
The workplace of tomorrow must have 1) solid business practices; 2) people practices to attract, develop, and retain skilled employees; 3) partnerships within the community to source job-ready individuals including those from marginalized groups and immigrants.
we don't have one at this time.
First impressions on our logo should be
Cool; very fresh; futuristic. Really integrates the 3 elements of the project.
We want this in our logo
we're open to ideas.
Additional comments for the designers
The team working in this project are committed to forging ahead and building a great product that will be replicable and available to other boards of trade, chambers of commerce, municipalities, businesses, etc. We are developing a video documentary of the Tomorrow's Workplace story and process to engage others to follow the new path to the future. Exciting.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Rudy