The Dragons' Den needs a new logo

Held by: Douglas

Last rated:

HEALTHY

Contest Statistics

Scores (127 total)

Comments

This Project 16

Average 1

Entries

This Project 182

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Project Type

Unique logo design

Project Name

About Us

Enter the Dragons' Den, where aspiring entrepreneurs pitch their business concepts and products to a panel of business moguls who have the cash and the know-how make it happen.

Files

Dragons_Den_Logo.bmp

Industries

Finance, Investor, TV, Entrepreneur, Investor Relations, Entrepreneurship, Social Entrepreneurship

Contest summary

Professional, Powerful and prestigious are big focus points. The dragons are some of the wealthiest and smartest business people in the world and they want to b

Target Audience

With millions of viewers the show attracts a truly dynamic audience. Although the show focuses on businesses and inventors the show attracts a wide range of viewers. Make sure to visit the website for inspiration and further information, http://www.cbc.ca/dragonsden/ . Please be aware this contest is for promotional purposes and there is no guarantee that the winning logo will replace the logo currently used.

What our logo should communicate

Professional, Powerful and prestigious are big focus points. The dragons are some of the wealthiest and smartest business people in the world and they want to be represented by a logo that illustrates their success. See the attached document to see the logo that the show is currently using. The dragons have all been where these new business owners have been themselves, so you better not walk into the Den unprepared. It takes more than passion to convince these boardroom giants that your idea is worth their attention. The Dragons are ruthless and rightly so - it's their own personal money on the line.

First impressions on our logo should be

Wow!

We want people to come out of the box... boldness is key to winning this contest... top entries will be presented to the Dragon's with the Cameras rolling on May 11th.

We want this in our logo

Maybe Dragons... maybe not... maybe it's more iconic... maybe characters from the show... maybe a really slick "DD" or a wordmark... we want variety.... if you want to be on TV... stand out.

Additional comments for the designers

Crowdtourney.com will continue to promote the top entries through our blog, international press releases as well as Television airtime. All designs used on TV will require vector files even before the winner is decided. Rights of your work will not be transfered unless you are the winning designer.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem