Skyler Clothing designs & sells women’s clothing. Skyler is a fashionable brand that you can also be active in unlike our competitors who focus primarily on being active and fashion is secondary.
We are unique
Our biggest competitor is Lululemon www.lululemon.com We are different because we focus on a more feminine approach, more fashion forward and not so focused on the active wear component.
FEMININE!!! We would like to see a logo that is fresh, trendy and of course feminine.
Target Audience
Our target market of women aged 20-55 are very busy, they want to look fashionable but don’t want to compromise comfort. They are usually running around doing different things in a day and need clothing that works for everything they do while still being comfortable. Our customers are willing to pay for good quality clothing that is versatile and will give them good value for their money.
What our logo should communicate
FEMININE!!! We would like to see a logo that is fresh, trendy and of course feminine.
Our Tagline
We promise Comfort
First impressions on our logo should be
"What a clever logo", "It is so clean, fresh and simple"
We want this in our logo
We are very open to what the new logo will look like but we would like to stay away from heart, butterfly and flower shapes. Also, Please DO NOT include the tagline with the logo.
Additional comments for the designers
We are looking for a symbol that can work alone or with the name (Skyler). Our current website is http://www.skyler.ca.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer theharsh