SilverStork

Held by: Beth

Last rated:

HEALTHY

Contest Statistics

Scores (50 total)

Comments

This Project 8

Average 1

Entries

This Project 83

Average 109

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Project Type

Unique logo design

Project Name

About Us

SilverStork is a new line of baby products that use a safe and eco-friendly antibacterial agent that keep surfaces clean and free from bacteria. Products incl blankets, bibs, changing pads, and bags.

Industries

Retail, Health, Baby Care, Baby

Contest summary

One of the most important things that the logo needs to convey is: clean, comforting and caring. We want to be able to communicate that the products are revol

Target Audience

Moms and parents-to-be, parents, and anyone looking to purchase baby products. Target age range for moms to be likely between 25 - 45. Income levels will be middle to high.

Values -- individuals interested in making certain their babies are kept clean and bacteria free but also concerned about safety, style and sustainability.

What our logo should communicate

One of the most important things that the logo needs to convey is: clean, comforting and caring.

We want to be able to communicate that the products are revolutionary/high tech but not lose the "warm and fuzzy" feeling that parents empathize with. It is important to balance the two aspects.

Styles we are interested in:

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem