SEMB offers a hands-on study abroad experience through programs focused on the interdisciplinary education of local & global social enterprise initiatives learned in the field & applied "on the bus".
We are unique
Through an experiential learning process, participants examine a range of pressing social problems where they travel—i.e. poverty, climate change, illness and disease, illiteracy, human trafficking, at-risk youth—as well as innovative solutions to those problems that create real social change. In doing so, seMagicBus Participants will interact with some of the world’s leading social entrepreneurs and visit their social enterprises to understand their vision, operations and change strategy. Social Enterprise Magic Bus is intended to inspire social entrepreneurship at home by imbuing travelers with knowledge and skills gain from first hand interactive learning process.
Education, learning, Social Work, School, Environment, Social Entrepreneurship, Sustainable
SEMB is a product of Virtue Ventures and the branding of SEMB should reflect that relationship. There must be a refined generational and international appeal.
SEMB's target audience is primarily college students interested in sustainable business practices and local/global social causes. In conjunction with students, SEMB targets universities internationally as partners for abroad programming. As the programs expand, SEMB will be offering practitioners and academics like minded abroad programs centered around social entrepreneurship.
What our logo should communicate
SEMB is a product of Virtue Ventures and the branding of SEMB should reflect that relationship. There must be a refined generational and international appeal. Social Entrepreneurship is the practice of using business and innovation strategies to solve social problems. SEMB is an academic and experiential conduit to understanding the expansive and dynamic social enterprise industry, therefore the logo should reflect that authenticity. SEMB is a unique program that puts the classroom in the field, lectures delivered on the bus in between field work and application. It's not simply a study abroad service but a reality based experience, offering participants first-hand context to a myriad of social entrepreneurship initiatives.
A Mobile Global Classroom
We want this in our logo
SEMB should correspond with the Virtue Ventures logo in a creative manner for branding circularity.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Mumung