We are a semi-custom boat builder (Rosborough Boats) who have started a high quality service business servicing, refitting and replacing small boats )-12 meters) for the offshore (lifeboats, etc) government (patrol and rescue), academic (ocean science) and leisure boater (Sail and Power)
We are unique
We are a third generation family business who have gained a reputation for being high quality builders with our unique designs and acute attention to detail. We want to bring the same quality of work and customer satisfaction to our new service business.
We are a semi-custom boat builder (Rosborough Boats) who have started a high quality service business servicing, refitting and replacing small boats (0-12 meters in length) for the offshore (lifeboats, etc) government (patrol and rescue), academic (ocean science) and leisure boater (Sail and Power)
Target Audience
Operations managers for commercial shipping, offshore oil, Police officers and first responders (marine) and power and sail boaters (in the upper middle class)
What our logo should communicate
We want more emphasis on the Marine Centre, rather than the word Rosborough.
It has to be simple and easily used on websites, brochures, business cards, apparel (stitched and screen printed) as well as enlarged for signs.
First impressions on our logo should be
Clean and Strong
We want this in our logo
something marine orientated like a compass rose
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Edward Goodwin