Rosborough Marine Centre Logo Design

Contest summary

We are a semi-custom boat builder (Rosborough Boats) who have started a high quality service business servicing, refitting and replacing small boats (0-12 meters in length) for the offshore (lifeboats, etc) government (patrol and rescue), academic (ocean science) and leisure boater (Sail and Power)

Target Audience

Operations managers for commercial shipping, offshore oil, Police officers and first responders (marine) and power and sail boaters (in the upper middle class)

What our logo should communicate

We want more emphasis on the Marine Centre, rather than the word Rosborough.

It has to be simple and easily used on websites, brochures, business cards, apparel (stitched and screen printed) as well as enlarged for signs.

First impressions on our logo should be

Clean and Strong

We want this in our logo

something marine orientated like a compass rose

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the organization.

Word Mark

A word mark consists of the company's name in a stylized type.