Ragz Dressware

Held by: RagzDressware

Last rated:

NEEDS ATTENTION

Contest Statistics

Scores (18 total)

Comments

This Project 27

Average 1

Entries

This Project 482

Average 109

Read Design Brief

All Entries

Project Type

Unique logo design

Project Name

About Us

Boutique retailer providing affordable, young, trendy apparel for women since 1997. We sell clothing, shoes and accessories. Think Forever 21 but way better. http://www.facebook.com/pages/Carlsbad-CA/Ragz-Dressware/178601247431

We are unique

All items are handpicked by store owner who drives to LA fashion district bi-weekly to bring back fashion trends of the moment. Based in Northern San Diego County where there are not many offering the same clothing with nice prices to match.

Industries

Retail, Clothing, Fashion, Women, Apparel

Contest summary

Logo needs to reflect a hip, trendy, young brand. While still being easy to read and not distracting the eye. Also needs to be feminine (female customer base) a

Target Audience

Fashion conscious women, Ages 14-42. We see alot of mother/daughters shopping together in the store. Strong base in local High Schools.

What our logo should communicate

Logo needs to reflect a hip, trendy, young brand. While still being easy to read and not distracting the eye. Also needs to be feminine (female customer base) and unique.

First impressions on our logo should be

Clean, Feminine, Fun, Easy to Read

We want this in our logo

Possibly leaning towards a feminine abstract symbol of some sort. Examples we like are Dogeared (http://www.dogeared.com), Lulus (http://www.lulus.com), MaxRave (http://maxravestores.com). Recommend incorporating pink in the color palette and leave 'z' in Ragz in lowercase. Otherwise customers mispronounce company name.

Additional comments for the designers

We are expanding into eCommerce. Please keep in mind that logo will be displayed on website, social networking sites, and company eMails.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem