Boutique retailer providing affordable, young, trendy apparel for women since 1997. We sell clothing, shoes and accessories. Think Forever 21 but way better.
http://www.facebook.com/pages/Carlsbad-CA/Ragz-Dressware/178601247431
We are unique
All items are handpicked by store owner who drives to LA fashion district bi-weekly to bring back fashion trends of the moment. Based in Northern San Diego County where there are not many offering the same clothing with nice prices to match.
Industries
Retail, Clothing, Fashion, Women, Apparel
Contest summary
Logo needs to reflect a hip, trendy, young brand. While still being easy to read and not distracting the eye. Also needs to be feminine (female customer base) a
Target Audience
Fashion conscious women, Ages 14-42. We see alot of mother/daughters shopping together in the store. Strong base in local High Schools.
What our logo should communicate
Logo needs to reflect a hip, trendy, young brand. While still being easy to read and not distracting the eye. Also needs to be feminine (female customer base) and unique.
First impressions on our logo should be
Clean, Feminine, Fun, Easy to Read
We want this in our logo
Possibly leaning towards a feminine abstract symbol of some sort. Examples we like are Dogeared (http://www.dogeared.com), Lulus (http://www.lulus.com), MaxRave (http://maxravestores.com). Recommend incorporating pink in the color palette and leave 'z' in Ragz in lowercase. Otherwise customers mispronounce company name.
Additional comments for the designers
We are expanding into eCommerce. Please keep in mind that logo will be displayed on website, social networking sites, and company eMails.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer KrystalVisions