Provides services in clients homes (usually elderly or people with disabilities) to help with activities of daily living, like house keeping, meal preparation, assisting with personal activities (bathing, toileting, etc), companionship (visiting, sitting).
We are unique
We are small, community based, and will provide superior customer service. We treat our clients with dignity and respect and provide consistency of service.
Industries
Health, Social Work, Seniors, Healthcare, Nursing, Home Care
Contest summary
Compassion, competence, professionalism
Target Audience
Primary target is baby boomers - people 45 - 65 years of age who are caring for independently living elderly parents or grand parents. These people are more often women, and don't have time to meet demands. Secondary targets are elderly themselves, or people with disabilities or people recovering from hospital.
What our logo should communicate
Compassion, competence, professionalism
Our Tagline
people caring for people
First impressions on our logo should be
"This company looks they will take care of mom." They should get warm sense of trust that people in our care will be treated well and will be in good hands.
We want this in our logo
a pink rose
Additional comments for the designers
Since the target audience for this company is older (a bit traditional ?) maybe a (tiny) little nostalgia in design ?
Styles we are interested in:
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer cadmium-red