New Logo Design for Wide World Ed

Held by: Jenni Hayman (jhayman)

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Project Type

Unique logo design

Project Name

Wide World Ed

About Us

My organization is the Canadian version of Coursera. It is the Canadian platform for open online education with partnership from French, English and Aboriginal colleges and universities. Mission: Deliver high quality, open, online education to diverse learners in Canada and around the world.

Industries

Education

Contest summary

Target Audience

18-50, anyone who wants to try online learning to improve their capabilities to work, or for lifelong learning, or as an alternate to college or university. Somewhat tech savvy, curious about social learning spaces.

First impressions on our logo should be

I desire the logo to communicate open, but high quality education. I want it to communicate modern and funky ideals, open education is a left-of-centre concept.

We want this in our logo

A globe might be a communication element, some Canadian indication. The name Wide World Ed can go next to the logo, it doesn't necessarily have to be part of it.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem