New Logo Design for Van Ventures

Contest summary

Van Ventures is a rental service that provides economical camper vans to tourists and locals looking to explore and travel and camp in and out of their van around Vancouver Island.

Target Audience

The target audience is young tourists men and women aged 20-35

What our logo should communicate

FUN, ADVENTURE, VANCOUVER ISLAND, BEAUTIFUL BC

We are looking for a logo that has a mountain (small island) (search British Columbia) Island (search Vancouver Island) with an ocean in front, and a camper van driving up this mountain or in front of the mountain with a surfboard on top of the van and a bike on the back of the van. (the surfboard and bike are optional) On the bottom or top it should say Van Ventures

Our Tagline

A fun and economical way to explore Vancouver Island

First impressions on our logo should be

"This looks like a lot of fun, I cant wait to rent a camper van and explore Vancouver Island"

We want this in our logo

mountain, ocean, a camper van

Additional comments for the designers

The logo should be cartoon in nature. The ocean should be a bright blue, the mountain should be bright green with a bit of white snow on the top, and the van should be some kind of contrasting color as well.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the organization.

Word Mark

A word mark consists of the company's name in a stylized type.