Dance music enthusiast
16-40 year olds
Men and Women
Night Club goers
People with iPod's
What our logo should communicate
It needs to give off a strong impression. It does not necessarily have to be a direct relation to "Tree Elves", the logo could also be an indirect relation to the word "Tree Elves", something abstract but very eye catching.
The logo should be simple enough to see clearly if projected onto a large screen in a night club and simple enough to be branded and used in posters and other promo.
The logo is very important to us.
EG: Deamau5 has made himself an entire brand based off of his logo, we would like to use our logo in this direction as well.
First impressions on our logo should be
We want this in our logo
Do not use the words "Tree Elves", we are not looking for a font logo, just a symbol of what "Tree Elves" mean.
Additional comments for the designers
think outside of the box :)
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer IconicDesign