Overworked managers, CEO's and millenials. Anyone seeking to travel to feel closer to oneness.
Have Wings Will Travel
First impressions on our logo should be
It should look both playful and professional
We want this in our logo
These are NOT have to, but ideas for inspiration
Bird (hummingbird is my favorite)
yin yang symbol
Additional comments for the designers
The logo has DUAL meaning. TAO is a Chinese word relating to "the way" or "path" or "key". TAO is also an acronym for "The Art Of". So the logo can be designed as The Art of Wander" or "TaoWander". Ideally, I would like to see both. I am really looking for some creativity here. :-)
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer roc