New Logo Design for Taowander

Held by: Suzanne Daley (suzanned)

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HEALTHY

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Project Type

Unique logo design

Project Name

Taowander

About Us

We are spiritually based vacation specialists

Industries

travel, Tourism, Spiritual, Adventure

Contest summary

We are spiritually based vacation specialists

Target Audience

Overworked managers, CEO's and millenials. Anyone seeking to travel to feel closer to oneness.

Our Tagline

Have Wings Will Travel

First impressions on our logo should be

It should look both playful and professional

We want this in our logo

These are NOT have to, but ideas for inspiration
Wings
Bird (hummingbird is my favorite)
yin yang symbol

Additional comments for the designers

The logo has DUAL meaning. TAO is a Chinese word relating to "the way" or "path" or "key". TAO is also an acronym for "The Art Of". So the logo can be designed as The Art of Wander" or "TaoWander". Ideally, I would like to see both. I am really looking for some creativity here. :-)

Examples we like

Classy
http://www.webdesigncore.com/wp-content/uploads/2012/11/logosinspiration7.jpg

Clever (you can clearly see the 23)
http://blog.karachicorner.com/blog-images/logo-designs/ldibe-01.jpg

https://img.buzzfeed.com/buzzfeed-static/static/2014-06/3/14/enhanced/webdr06/enhanced-9931-1401820529-1.jpg

Has heart
http://a5.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI1MTc4MzA2MDA1MDAy.png

Very attractive and compelling
http://logofaves.com/2009/06/chariot/

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem