New Logo Design for privatus

Held by: Zan Adeu (zadeu)

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Project Type

Unique logo design

Project Name

privatus

About Us

Privatus (latin for private person) will provide private/secure web based services.

Industries

Web Design, Web Services

Contest summary

Privatus (latin for private person) will provide private/secure web based services.

Target Audience

Individuals & Organization desiring confidential web based email, groupware, accounting & cloud software.

First impressions on our logo should be

professional/innovative, person, private/secure/trust

We want this in our logo

1) Head, 2) Padlock, 3) Keyhole, 4) Colors, 5) lower-case, bold, sans-serif black lettering, w/ dual grey-black sweeping curve over the letters "privatus".

Colors should NOT fade to a faint edge.

Examples we like

As stated above, the main concepts that the logo needs to impart are professional/innovative, person, private/secure/trust. Here are some links of logos that impart those desired impressions:

PROFESSIONAL/INNOVATIVE:
1) In this first example exudes professional/innovative... I like the simplicity of design, the selection of colors and shading, the lower-case, bold, sans-serif black lettering, and a dual grey-black sweeping curve over the letters.
http://i2.wp.com/kara.allthingsd.com/files/2010/11/Gogobot-Logo.jpg (This is a most excellent logo.)
2) I like the innovative shape and bright colors...
http://images.colourbox.com/thumb_COLOURBOX6487316.jpg

PERSON:

1) This logo has a perfect stylized head of a person. I really like the shape of the head, but then we cannot exactly copy PBS. I also like the repetition of shapes.
http://www.westernjournalism.com/wp-content/uploads/2011/03/PBS_logo.gif

2) This logo has another interesting stylized head. The "brain" is way to busy.
http://107.22.238.165/images/head-logo.png

3) Another stylized head. The top part of the brain could be made to look like the hook part of a padlock.
http://matthewulstad.com/images/HeadLogoNewSquare.png

PRIVATE / SECURE / TRUST:

1) This first logo is WAY too busy, but it has an element that I like... the HOOK or the handle of the lock...
http://www.lacie.com/imgstore/product_overview/PrivatePublic.jpg

2) This next logo is also WAY too busy, but it also has an element that I like... the LINE at the bottom of the lock is indicative of the padlock brand MasterLock.
http://static.adrive.com/images/enterprise/private_cloud_storage_lg.png

3) This next logo has TWO elements that I like:
a) KEYHOLE - The shape of the keyhole (the keyhole needs to be the eye of the person).
b) CLOUD - The cloud shape and simplicity is nice. The cloud has been becoming synonymous with the web.
http://media.bestofmicro.com/security-cloud_computing-security-private,9-9-374877-13.jpg

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem