Supply equipment, training, and support for the safety industries. We are a 50 year old family owned company that serves industries such as construction, mining, manufacturing, among others.
We are unique
Family owned, service orientated, yet supplies safety equipment across the country.
Supply equipment, training, and support for the safety industries. We are a 50 year old family owned company that serves industries such as construction, mining, manufacturing, among others.
Target Audience
Potential and current buyers of safety equipment.
What our logo should communicate
Strength, yet a statement that though we are an old company, we are moving forward with the standards of today.
Our Tagline
First in Safety, Safety First
First impressions on our logo should be
Clean, sharp, unique, yet cutting edge
We want this in our logo
As you can see, our name is long and generic. Unfortunately, we are known by this name, so it can't change. However, recently we have been using the letters IFSE to identify our company more. Two options really, a logo with only the IFSE or a logo with IFSE and the complete name together.
Additional comments for the designers
Our company color is fire engine red, along with black and gray. Prefereably I would like to incorporate the name, albeit long, in a way that it doesn't appear long. Emphasize the IFSE, however.
Preferably, the background white/transparent, or possibly red background.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer rockin