Financial health incentives, such as paying employees to quit smoking or lose weight, are gaining popularity. Poor incentive designs are limiting returns on investment. The founder of Incentive Avenue is a PhD candidate who specializes in the design of smart, science-based health incentives.
Industries
Health, Healthcare, Alternative Health, Public Health, Health and wellness
Contest summary
Financial health incentives, such as paying employees to quit smoking or lose weight, are gaining popularity. Poor incentive designs are limiting returns on investment. The founder of Incentive Avenue is a PhD candidate who specializes in the design of smart, science-based health incentives.
Target Audience
Large and medium sized business owners as well as human resource/employee benefits managers. Also, workplace wellness companies offering employee wellness solutions may benefit from our consulting services (i.e. if they would like to host a challenge, but are not sure how to design the incentive - lottery based? cash? for walking or weight loss? etc.)
Our Tagline
Driving Healthy Behaviours
First impressions on our logo should be
Professional, memorable, easy to understand
Additional comments for the designers
This is a one to three person consulting service for businesses looking to get more bang for their buck in terms of health incentives, but also for others looking to design better health incentives, e.g., university researchers, governments, workplace wellness companies.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer graphicleaf