Impetus - The Private Equity Foundation is a charity that provides other charities with money and management help, so they can grow quickly and help many more people. We call the support package we provide "Venture Philanthropy". Our charities are in the UK, and work to help children and young peopl
Impetus - The Private Equity Foundation is a charity that provides other charities with money and management help, so they can grow quickly and help many more people. We call the support package we provide "Venture Philanthropy". Our charities are in the UK, and work to help children and young peopl
Target Audience
very wealthy individuals/philanthropists and corporations interested in corporate responsibility
First impressions on our logo should be
That we are ambitious, collaborative and rigorous. That we are energetic, passionate, leading.
We want this in our logo
The name for our logo is Impetus Private Equity Foundation, and Private Equity Foundation can be smaller than Impetus (ie, like a tagline)
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Heri Susanto