New Logo Design for Impetus - The Private Equity Foundation

Held by: Amy Stillman (astillman)

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Project Type

Unique logo design

Project Name

Impetus - The Private Equity Foundation

About Us

Impetus - The Private Equity Foundation is a charity that provides other charities with money and management help, so they can grow quickly and help many more people. We call the support package we provide "Venture Philanthropy". Our charities are in the UK, and work to help children and young peopl

Files

Tender_document_for_branding_and_design_for_the_newly_formed_organisation_v1.docx

Industries

Charity, Financial Services, Accounting, Taxation, Finance & Business Solutions, Philanthropy, Management, Finance, Accounting, Tax

Contest summary

Target Audience

very wealthy individuals/philanthropists and corporations interested in corporate responsibility

First impressions on our logo should be

That we are ambitious, collaborative and rigorous. That we are energetic, passionate, leading.

We want this in our logo

The name for our logo is Impetus Private Equity Foundation, and Private Equity Foundation can be smaller than Impetus (ie, like a tagline)

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem