We are a crowdfunding platform for schools in the united states. We help schools raise money through online micro-donations to support events, projects and programs within their schools.
Industries
Education, Technology, School, crowdfunding
Contest summary
We are a crowdfunding platform for schools in the united states. We help schools raise money through online micro-donations to support events, projects and programs within their schools.
Target Audience
Our main audience are educators (teachers, principals, coaches, librarians, music directors, etc..) We also will have a lot of parents and friends/family of students and educators log in to give money. Lastly, we will have some corporations participate in sponsoring campaigns as well.
First impressions on our logo should be
We want to be perceived as helping make great things happen in education. Edbacker will make great projects, programs and events possible that may never happen otherwise. We want to seem innovative.
We want this in our logo
We don't want any images that are traditionally associated with education (school buses, apples, etc) but are open to them if they are done in a new and fresh way.
Additional comments for the designers
We want to express 3 main ideas- (1) making good things happen (possible) in education (for students), (2)innovation in school fundraising, (3) trustworthy and responsible with how we do business
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Laura Wood