Retail, Manufacturing, Online Store, Web 2.0, Furniture
We simplify, streamline, and improve information flow from 1) Manufacturers to Retail Merchants and 2) Retail Merchants to the Buying Public.
My initial customers are Manufacturers of real wood furniture and their customers, the Retail Merchants known as unfinished furniture stores.
Additional comments for the designers
The industry I target is technologically in the stone age, but the service I offer will bring it into the 21st century. So - my logo needs to strike a balance between 'old school' and web 2.0
A CrossCut saw is a type of two handed saw used by sawyers and loggers in the old days; it requires cooperation and coordination - which I offer to my customers - sharing continuously updated, accurate information across our industry.
CrossCut is also "a shortcut by way of an area not ordinarily traversed". Our industry certainly hasn't taken this route in the past, my service is a shortcut.
Styles we are interested in:
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Jack Wegert