The cabs of our trucks are painted orange (the paint colour used to be called Omaha Orange). Thus the colours used must work well on an orange cab. The logo m
Many of our customers are home builders but we also sell to contractors, engineering firms and government agencies. Our logo will be seen by most people on the doors of our concrete trucks and dump trucks. Therefore it cannot be a highly intricate design. The logo must be easily recognized from a distance.
What our logo should communicate
The cabs of our trucks are painted orange (the paint colour used to be called Omaha Orange). Thus the colours used must work well on an orange cab. The logo must be appropriate for a construction company and thus script fonts, for example, are out. The logo has to be simple given that most people are going to see it on a moving truck.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer David Jimenez Minero