This is an website that sells colorful folk art that is made-by-hand in the city of Oaxaca, in Mexico. We specialize in woodcarvings, shiny tin ornaments and day of the dead skeleton figures.
www.VivaOaxacaFolkArt.com
We are unique
All of the art that I sell is handmade. I buy directly from the artists. I personally select all of the items that I sell on the website.The Oaxacan woodcarvings are hand-carved, hand-painted, signed by the artist, and one-of-a-kind. Many of my customers are collectors, and thus repeat-buyers.
Industries
Import and Export, Handmade, artist, Hand Made, Art, Craft
Contest summary
This is an website that sells colorful folk art that is made-by-hand in the city of Oaxaca, in Mexico. We specialize in woodcarvings, shiny tin ornaments and day of the dead skeleton figures.
www.VivaOaxacaFolkArt.com
Target Audience
Most of my customers are travelers, college-educated, age 30s - 50s, creative people who value handmade art, some are art collectors. Most live in the Southwest United States -- Arizona, New Mexico, California. They like bright colors in their home decorations. This is a crunchy-granola, liberal crowd -- they take Yoga lessons, not tennis; they would wear silver jewelry instead of gold.
What our logo should communicate
Color, creativity, Mexican identity
Our Tagline
We bring Mexican artistry to the world!
First impressions on our logo should be
Oh, I love Mexico!
We want this in our logo
No sombrero figures, please.
The logo must stand-out against a background color of Yellow #FFCC33, or of WHITE.
Should you want to use any shades of red, purple or light green, the compatible colors that are used elsewhere on the website are:
Red #8E0B1E, Purple #573882, and light Green #BCC55E.
Additional comments for the designers
The short, or casual name for my business is Viva Oaxaca. So you can emphasize the first two words of the name, Viva Oaxaca Folk Art. If you use exclamation marks, please use the Spanish version, which is an inverted exclamation mark before the word or phrase, and a conventional exclamation mark after the word.
The main use for the logo would be on my website, but I would also use it on a business card, too. So it should be readable when printed at approximately 2 inches or 5 cm. wide.
I have no preference regarding typeface. Perhaps a script that looks like it is hand-drawn??
Please review the website to get a sense of the color and creativity that goes into the products that I sell.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Private User