Logo Design Needed for Mexican Handcrafts Website - Viva Oaxaca Folk Art

Held by: Philip J. Saviano (psaviano)

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Project Type

Unique logo design

Project Name

Viva Oaxaca Folk Art

About Us

This is an website that sells colorful folk art that is made-by-hand in the city of Oaxaca, in Mexico. We specialize in woodcarvings, shiny tin ornaments and day of the dead skeleton figures. www.VivaOaxacaFolkArt.com

We are unique

All of the art that I sell is handmade. I buy directly from the artists. I personally select all of the items that I sell on the website.The Oaxacan woodcarvings are hand-carved, hand-painted, signed by the artist, and one-of-a-kind. Many of my customers are collectors, and thus repeat-buyers.

Industries

Import and Export, Handmade, artist, Hand Made, Art, Craft

Contest summary

Target Audience

Most of my customers are travelers, college-educated, age 30s - 50s, creative people who value handmade art, some are art collectors. Most live in the Southwest United States -- Arizona, New Mexico, California. They like bright colors in their home decorations. This is a crunchy-granola, liberal crowd -- they take Yoga lessons, not tennis; they would wear silver jewelry instead of gold.

What our logo should communicate

Color, creativity, Mexican identity

Our Tagline

We bring Mexican artistry to the world!

First impressions on our logo should be

Oh, I love Mexico!

We want this in our logo

No sombrero figures, please.

The logo must stand-out against a background color of Yellow #FFCC33, or of WHITE.

Should you want to use any shades of red, purple or light green, the compatible colors that are used elsewhere on the website are:
Red #8E0B1E, Purple #573882, and light Green #BCC55E.

Additional comments for the designers

The short, or casual name for my business is Viva Oaxaca. So you can emphasize the first two words of the name, Viva Oaxaca Folk Art. If you use exclamation marks, please use the Spanish version, which is an inverted exclamation mark before the word or phrase, and a conventional exclamation mark after the word.

The main use for the logo would be on my website, but I would also use it on a business card, too. So it should be readable when printed at approximately 2 inches or 5 cm. wide.

I have no preference regarding typeface. Perhaps a script that looks like it is hand-drawn??

Please review the website to get a sense of the color and creativity that goes into the products that I sell.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem