We manufacture foaming shave cream, and shave products that are environmentally conscious, and made for everyday joes.
The target is men who do not want to pay high prices for high end shave products, but they do want a more natural alternative. The age group is any age, but they will be blue collar with a conscience. They want easy shaving, no frills, get to the point. Shaving is not a ritual, it is a routine...so lets make it fun and comfortable.
What our logo should communicate
The mascot is a baby shaving. The baby must be a little rough looking, but still cute enough to be appealing. Imagine the baby from Roger Rabbit + a 'K" for keester tattoo + a five o'clock shadow. He is cocky and to the point, and uses sarcasm as his primary communication.
'As smooth as a baby's........
First impressions on our logo should be
That looks fun....but its still professional.
We want this in our logo
We have a large 'K' as the primary symbol. This project is meant to develop a 'Shave Baby' for the primary logo.
Additional comments for the designers
The finished must be engaging. The Shave Baby must be able to educate the clients via sayings such as "Keester shave is paraben free...what's in your shave cream?" or "You use aerosols? What's up with that?"
Styles we are interested in:
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer kowreck