IntelleGrow Finance Pvt. Ltd. provides uncollateralized loans to Small and Medium Enterprises in India, which are currently not served by banks because of a lack of financial track record or collateral, which constitute normal requirements for borrowing from any banks.
We are unique
We implement a unique viability-based approach to lending in the Indian market. There is no other company that lends to this particular niche in the market.
IntelleGrow Finance Pvt. Ltd. provides uncollateralized loans to Small and Medium Enterprises in India, which are currently not served by banks because of a lack of financial track record or collateral, which constitute normal requirements for borrowing from any banks.
Target Audience
Small and growing enterprises with limited track record which lack appropriate skills and finance, constitute the “missing middle” market segment. This sector represents a new asset class dedicated to serving the demand for partially unsecured debt finance and skills support above the funding levels offered by Microfinance Institutions and below the funding levels offered by Private Equity
What our logo should communicate
Simple, fast, and transparent lending procedure that does not resemble current bank practices that require long processing times, collateral and a proven company track record.
Our Tagline
IntelleGrow
Catalyzing Growth
(should be part of the logo - situated on the right side of the symbol that needs to be developed)
First impressions on our logo should be
Fresh, simple and unique - I haven't seen something like this in India yet!
We want this in our logo
XXX IntelleGrow
XXX Catalyzing Growth
The XXX section should be the actual logo
Additional comments for the designers
IntelleGrow
Catalyzing Growth
Intelle should be colored black
Grow should be colored blue
Catalyzing Growth should be colored black
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Moin Javed