The focus of ESS is to transform business executives and their communication to match who they are committed to being.
I have been speaking in public since age 8, have been working on the Internet since 1987, co-founded a dotcom company which raised over $70M but ultimately failed, and I genuinely
The target audience is high level executives such as CEO's, COO's, CMO's, etc. My basic thesis is that these guys can usually go give a speech and get a B+ without even really trying.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Arif Priyandoko