The focus of ESS is to transform business executives and their communication to match who they are committed to being.
I have been speaking in public since age 8, have been working on the Internet since 1987, co-founded a dotcom company which raised over $70M but ultimately failed, and I genuinely
Industries
Marketing
Contest summary
Target Audience
The target audience is high level executives such as CEO's, COO's, CMO's, etc. My basic thesis is that these guys can usually go give a speech and get a B+ without even really trying.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Private User
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