Sports, bike, Health and wellness, Running, Fitness, Coaching, Swim
Triathlon (swim/bike/run) coaching.
Triathletes. Endurance Athletes. People looking to improve their performance.
First impressions on our logo should be
Professional. Science based approach.
Additional comments for the designers
Scientific approach to training. Focussed on improving physical performance. Increasing self awareness.
Styles we are interested in:
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Leah Hicks