logo captures: fun, safe, educational, family friendly and children/youth focused. Images may depict: horsemanship, riding/jumping, outdoor recreation, & farm
1) Parents of children and youth ages 6-18; college educated (Bachelors or higher) professionals, middle income to wealthy; urban, living in middle class & affluent neighborhoods
2) Adult equestrians - mid 30s - 60s (other demographics same as above)
3) Youth ages 12 through college using the internet that love horses and riding
95% of the market is girls and women
What our logo should communicate
Fun - horses, riding, friends, farm & outdoor activities
Educational - qualified professionals teach real skills in healthy environment
Safety is paramount!
Community oriented and family friendly
First impressions on our logo should be
Looks like a great place... for kids, to ride, to enjoy. Lots to do. Fun. Safe. Well organized.
Styles we are interested in:
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
What values should our logo communicate
Logo design created by professional graphic designer Heri Susanto