We have created an umbrella organization to encompass 3 different business or lines of business. We have logos for all 3 but we need a logo that matches the other existing logos. We are an accounting firm with 2 sections; traditional tax preparation and financial statements (JA Smith & Associates www.jasmith.com), online controllership (CFO www.gotocfo.com) and our 3rd business is Business Performance Solutions Inc (www.bpsolutions.ca) which offers hosted software and virtual servers and a licensed SharePoint application.
We are unique
we are unique in that we are the leader in online controllership in Canada. we are pioneers in the technology. We provide the same accounting that other firms provide but we also can help a business succeed by working completely virtual. Clients scan documents to us and we provide bookkeeping, payroll, cash flow forecasting etc. services that an inhouse CFO would provide at a monthly quoted amount. We also have a technology company that provides support to all of our clients. We have been told by our software representatives that we are "the most technologically advanced accounting firm in British Columbia".
that J A Smith Business Solutions Group is connected to J A Smith & Associates, Controllership Focus Online, and Business Performance Solutions Inc. We want
What our logo should communicate
that J A Smith Business Solutions Group is connected to J A Smith & Associates, Controllership Focus Online, and Business Performance Solutions Inc. We want the logo to represent J A Smith Business solutions group as an umbrella covering all of the 3 businesses.
First impressions on our logo should be
that the businesses are all connected and owned by the same parties. We are trying to create a brand
We want this in our logo
we would like to logo to match and compliment our other 3 logos which we will upload in JPEG. Unfortunately we only have JPEG's of our logos as we weren't provided with .ai files.
Additional comments for the designers
please use the same colours and font styles we want to represent that this is a complete brand.
Styles we are interested in:
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer Chandan Chaurasia