it's time. (all lower caps, period at end) is an interior design & personal stylist service for executive professional single men over 40.
We are unique
Yes, we only target a male audience, working professional level men, preferably single who don't have a woman to help them with things like clothing, home decor, etc.
Contest summary
Eliteness, discretion & power.
Target Audience
Male only audience. Average age 40 and over. Executives, senior level management, professionals, doctors, lawyers, etc. Advanced degrees, masters, doctorates, etc. Income $175K+. Active lifestyle, interested in being current & up to date.
Maybe recently divorced or ending long term relationship and re-entering the dating world and need to update their look, need dating coaching, etc.
High tech industries, VC firms, startups, medical professions, advertising.
San Francisco Bay Area, specifically San Francisco, the 'peninsula' (Burlingame, Hillsborough, San Mateo, San Carlos, Atherton, Portola Valley, Woodside), San Jose & Santa Clara.
What our logo should communicate
Eliteness, discretion & power.
Our Tagline
it's time to upgrade your life
First impressions on our logo should be
This company has class, has style, if I hire them, I will advance my career or social life with returns on my investment. I can trust this company to treat me really well, to be discreet (client may be a little embarrassed about hiring someone to help their appearance) and to deliver results.
We want this in our logo
maybe some element of 'time' (clock, time's up, time elapsing, sunrise/sunset, etc)
Additional comments for the designers
The audience is all male, successful, monied and mature males. The logo should be sexy, masculine and a little mysterious. (since there's some shyness around hiring for appearance, the business card for example shouldn't reveal too much about the nature of the business....keep some level of mystery about what we do...an exclusive 'club' type feel, not just for 'any'one.)
Styles we are interested in:
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer JerukKeprok