it's time.

Held by: mommilu2

Last rated:

NEEDS ATTENTION

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This Project 14

Average 1

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Project Type

Unique logo design

Project Name

About Us

it's time. (all lower caps, period at end) is an interior design & personal stylist service for executive professional single men over 40.

We are unique

Yes, we only target a male audience, working professional level men, preferably single who don't have a woman to help them with things like clothing, home decor, etc.

Contest summary

Eliteness, discretion & power.

Target Audience

Male only audience. Average age 40 and over. Executives, senior level management, professionals, doctors, lawyers, etc. Advanced degrees, masters, doctorates, etc. Income $175K+. Active lifestyle, interested in being current & up to date.
Maybe recently divorced or ending long term relationship and re-entering the dating world and need to update their look, need dating coaching, etc.
High tech industries, VC firms, startups, medical professions, advertising.
San Francisco Bay Area, specifically San Francisco, the 'peninsula' (Burlingame, Hillsborough, San Mateo, San Carlos, Atherton, Portola Valley, Woodside), San Jose & Santa Clara.

What our logo should communicate

Eliteness, discretion & power.

Our Tagline

it's time to upgrade your life

First impressions on our logo should be

This company has class, has style, if I hire them, I will advance my career or social life with returns on my investment. I can trust this company to treat me really well, to be discreet (client may be a little embarrassed about hiring someone to help their appearance) and to deliver results.

We want this in our logo

maybe some element of 'time' (clock, time's up, time elapsing, sunrise/sunset, etc)

Additional comments for the designers

The audience is all male, successful, monied and mature males. The logo should be sexy, masculine and a little mysterious. (since there's some shyness around hiring for appearance, the business card for example shouldn't reveal too much about the nature of the business....keep some level of mystery about what we do...an exclusive 'club' type feel, not just for 'any'one.)

Styles we are interested in:

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
example of Coat of Arms or Family Crest

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and businesses use this type of branding to establish a more personable relationship between their customer and their brand.
example of Character Logo

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand. Generally the organization's name will be included in the emblem.
example of Emblem