The Schecter Group is a worldwide leader in specialized strategic communications, helping companies shape their voices and tell their stories.
Industries
Communications
Contest summary
The Schecter Group is a worldwide leader in specialized strategic communications, helping companies shape their voices and tell their stories.
Target Audience
Senior managers and executives serious about investing in professional communications expertise to drive improved business results.
Our Tagline
Communications Matters.
First impressions on our logo should be
People should think of The Schecter Group as communications professionalized. I do not want to see a pen or a quill anywhere in the logo.
Additional comments for the designers
Communications is serious business. Our double-meaning tag line is "Communications Matters." Every business benefits from communicating well; every business suffers from communicating poorly. Communications is the only corporate discipline that touches every other area. It pervades everything you do. That's why it's all we do. The Schecter Group uses rigorous analysis and proprietary techniques to help companies of every stripe improve their business performance. We believe in the power of communications.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer whoosef