We are a 100 year old produce broker company. We really specialize on the fruit side - where we represent companies and sell their products to the New York - metropolitan area. Apples, pears, cherries, grapes, and Stone fruit are our main items that we sell.
Food, Food Service, Agrifood, Fruit, Green, Vegetable, Apple
Contest summary
We are a 100 year old produce broker company. We really specialize on the fruit side - where we represent companies and sell their products to the New York - metropolitan area. Apples, pears, cherries, grapes, and Stone fruit are our main items that we sell.
Target Audience
Wholesalers, retailers and grower/packers of fresh produce.
Additional comments for the designers
i have enclosed the logo that we have now. it is a black and white copy. The one we use on our current letter head is actually brown. We are not a big fan of this one. We are looking for an updated logo - for a mature audience, and would like a classic, simple design.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer zesthar