We are guides and outfitters for Fishing & Hunting in Western United States, primarily northern California
Target Audience
The hunting & fishing community and people who respect the outdoors and the wilderness
First impressions on our logo should be
Our current logo emphasizes fishing, we do equal parts fishing & hunting. We need to convey BOTH in a visual of our logo
We want this in our logo
We must have the logo back in Adobe as well as Correl
Additional comments for the designers
We like our current logo, but it convey's more fishing than hunting. We are thinking either a spin off logo where instead of a fish, we do an elk horn laying in the similar bend of the fish, and then under the fish where the waves, we make those more defined mountains. OR we mix in a elk horn into the waves and still keep and aspect of waves or mountains, so we have a single logo still, we are open to both options. The fish would represent our fishing division and the elk horn would represent our hunting division.
Styles we are interested in:
Abstract Mark
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character Logo
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer RasYa Muhammad Athaya
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Indonesia 
