Looking for clever ways to play off of both of these phrases. It is not imperative that we include this in the logo. If doing so is obtrusive to the design, that's fine. If you find a captivating way of incorporating them somehow in the logo, that is a definite bonus!
First impressions on our logo should be
Must play up on the the term "Yours Truly" and "Truly Yours".
Looking for audience to feel a personal and intimate connection to the logo/brand.
We want this in our logo
Logo should be simple yet stunning. Needs to feel prestigious and classic. A Hint of youth.
Think iconic sports logos, i.e. New York Yankees, Boston Red Sox
See more details below.
Additional comments for the designers
Possible color schemes:
Black & white
Maroon & Gold
Navy Blue & White
Light Teal& Grey
Would like to see textures like leather, suede, cotton incorporated into the design. At the very least play with matte colors that still carry some vibrance.
Styles we are interested in:
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Jorge Sardon
4 
Bolivia 
