We are commercializing an inflatable, therapeutic vest to put pressure on the torso which helps individuals with autism relieve anxiety and increase focus.
We are unique
We are dedicated to improving the quality of life for individuals with sensory processing disorders such as autism. We are focused on quality, unique, and great design. (we are product designers and really value creativity and great communication design :)
Design a new, friendly logo for Squeezease Therapy who are dedicated to improving the lives of individuals living with autism. We value good design and appreciate your creative entries.
Target Audience
-parents of individuals with autism
-therapists for individuals with special needs
(parents and therapists are mainly female, however most ppl with autism are male)
What our logo should communicate
-comfort and therapy
-corporate but more friendly
Our Tagline
feel the squeeze...live with ease
First impressions on our logo should be
it's friendly and clever.
We want this in our logo
yes. attached is the 'logo'. Please incorporate it with the text 'Squeezease Therapy' somehow and make the font/typeface unique. Our main colour is turquoise, but feel free to use accent colours. (blue, red, pink, but gender neutral) Also, feel free to tweak the logo. The current logo is inspired by a puzzle piece (which is a symbol of autism) and it also looks like a vest! I suggest you can play up this idea, but it is more of the creativity of the type and how they are incorporated with the logo.
Additional comments for the designers
Make the logo remind you of my product (the inflatable vest). Even though our product is for a medical/therapeutic purpose, we want to convey a friendly, fun, calming feel much different than other medical devices but still ppl will initially understand that the product is a therapy device.
Styles we are interested in:
Emblem
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
Letterform Mark
A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.
Word Mark
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Masculine
Feminine
Young
Mature
Modern
Classic
Flashy
Reserved
Luxurious
Economic
Simple
Complex
Logo design created by professional graphic designer Joseph calunsag Cagaanan