Fun Logo Design for Sandel Foods Inc

Held by: Alistair

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NEEDS ATTENTION

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Project Type

Unique logo design

Project Name

Sandel Foods Inc

About Us

We are a Food Manufacturing Company focusing on Bakery Ingredients production. We manufacture pie and pastry fillings, sugar glazes and Icings and crystalized fruit. We are diversifying into other ready eat food products eg soups, dressings, sauces etc.

We are unique

This company is one of our small group of 4 innovative Canadian based Food and Food Ingredients manufacturers. It is a family business with a 60 year history. This company (Sandel Foods) is a recent acquisition. The various companies and the logos are depicted in the attached file: Vanderpols Eggs Vitalus Nutrition Perth County Ingredients Sandel Foods Inc (New company acquisition)

Files

Vanderpol_Food_Group_Logos.pptx

Contest summary

Target Audience

This will be an internal message and logo targeting employees and will be the graphic depiction for an initiative that focuses on getting employees engaged in the company's business. The slogan chosen will be "Feeling Valued; Adding Value".

What our logo should communicate

The logo should communicate a sense of identity for employees as they seek to find ways to contribute to the company (Adding value) and to the company's goal of giving employees opportunities to feel valued for what they do.

Our Tagline

For this initiative "Feeling Valued; Adding Value"

First impressions on our logo should be

Wow, it sure clarifies the twin goals of appealing to and giving to employees

We want this in our logo

Yes. Our other company's logos and the parent company logo is built around tangram puzzle pieces (see uploaded logos for information)
I would like to see a tangram option with the same colour schemes in the submissions.

Additional comments for the designers

It needs to be easily understood and appeal to front line production workers . It should speak to the fact we manufacture quality food products and that it appeals to our needs of employees to be detailed and precise in what they do.
The logo should be stylized and contain the wording of the slogan in a creative but understandable way

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their simplicity as customers recognize abstract logos at a single glance.
example of Abstract Mark