I somewhat like HighStreet with the capital 'S' and 'H', and perhaps even a larger font size for those two letters. HighStreet is a traditional British road where business is done, or the main street of town. We want the classic traditional familiarity of the HighStreet with the new and modern sophistication. We invest primarily in high tech companies and want a fresh, modern, and edgy look. We can include or exclude the word 'adviser'. The important word for logos is 'HighStreet'.
Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.
Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.
Coat of Arms or Family Crest
A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.
An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.
A letterform mark typically uses 1 to 3 letters from the business name to represent the
A word mark consists of the company's name in a stylized type.
What values should our logo communicate
Logo design created by professional graphic designer James Clem